Increase in direct bookings
CTR in ads
Tivoli Hotels & Resorts is one of the main Portuguese hotel chains, with 12 properties in Portugal and 2 in Brazil and around 3.000 rooms. Operating in an increasingly competitive market, Tivoli Hotels & Resorts faced the pressure of multiple new hotel openings and Online Travel Agencies growth acceleration.
To protect its competitive position, Tivoli Hotels & Resorts challenged Karma to develop a digital strategy to acquire new clients and encourage existing ones to book directly in their website.
Being Search a key digital channel for the hospitality industry, Karma devised a winning Search Engine Marketing Strategy, which resulted in the decrease of CPC by 66%, the increase of CTR by 100% and the decrease of the digital cost of revenue by 60%.
Combining a deep understanding of the customer journey, insights from advanced analytics tools and its experience in PPC campaign management, Karma was able to ensure that the right message was delivered to the right audience at the right time at a very efficient cost.
In the first year, Tivoli saw a 40% increase in online sales and after two years, the website’s direct Bookings for Tivoli Hotels and Resorts were growing 60% more than in the OTA’s.